Heinz Launches New Heinz Dipper For Fries To-Go

You can’t have fries without ketchup, but this classic combo has one issue: eating them together on-the-go can be a little awkward, considering you need a hand to hold your fries, another to hold the ketchup, and one for dunking.

Now, you can enjoy fries any time and anywhere, thanks to an iconic condiment brand. Heinz is introducing the Heinz Dipper, a fry box designed with a built-in ketchup pocket for easy dipping in any scenario.

Launching January 13, the Heinz Dipper will debut at select restaurants and sports stadiums across 11 countries worldwide. In North America, participating establishments include Fat Sal’s in Los Angeles, Devil Dawgs in Chicago, Lucky’s Hot Chicken in Dallas, and Toronto’s Scotiabank Arena, home of the Maple Leafs, among other destinations.

The dipper’s design features a classic fry box shape — carrying the fries upright and fanned out for easy grabbing — with the addition of an attached side compartment that can hold ketchup securely. Instead of juggling packets or squeezing sauce directly onto fries, diners can dip the fried morsels directly into the built-in cup, a small structural tweak that’s meant to make eating fries in cars, stadium seats, or while walking a little less messy.

Quick-service restaurants serve around two-thirds of the French fries consumed in the United States, according to the USDA’s Economic Research Service. On top of that, roughly three out of every four restaurant orders are now taken to-go, according to the National Restaurant Association’s 2025 report. That shift away from in-restaurant dining has changed what convenience actually looks like: people don’t just want food quickly, they also want food that’s easy to eat while multitasking.

According to Heinz, the brand’s latest innovation was inspired by how often fries are eaten away from home. The company says most fans of ketchup and fries have spilled ketchup while dipping on the go, and many have considered skipping condiments altogether because existing packaging isn’t made for mobile dipping.

“After spotlighting the uncanny resemblance between fry boxes and our iconic Heinz Keystone globally, we wanted to take the next bold step: redesigning the age-old fry box to work even harder for our Heinz lovers everywhere,” explains Nina Patel, vice president of the Global Heinz Brand at the Kraft Heinz Company. As meals migrate to drive-thrus, Patel notes, packaging is becoming as central to the experience as the food itself.

Starting January 13, participating locations will sell fries served in the Heinz Dipper while supplies last. A full list of global partners will be posted at heinz.com/heinzdipper once the rollout begins, so you can search for the Heinz Dipper closest to you.