Joanna Gaines Launches Frozen Baked Goods At Target

Few treats compare to a warm batch of cookies or banana bread fresh out of the oven, but whipping up either one is a time-consuming task, which means we don’t often get to reap the benefits of a homemade baked good after a busy day. That’s where Joanna Gaines wants to lend a helping hand.

In early October, the television personality, entrepreneur, and cookbook author Joanna Gaines and Magnolia — the lifestyle brand from Gaines and her husband Chip — announced that their food-focused offshoot, Magnolia Tableis releasing a line of frozen baked goods at Target stores nationwide.

The line, Gaines and Magnolia Table explained in a statement provided to Food & Wine, focuses on her family’s baking staples with six new products: Jo’s Buttermilk Biscuits, Classic Cinnamon Rolls, After School Banana Bread, Chocolate Chip Cookies, Silo Cookies, and Classic Sugar Cookies.

“This line of frozen baked goods came from a place of wanting to help make it easier to gather together around the table with your people,” Gaines details in the press release. “It’s about simple, real, and quality ingredients, and the confidence that comes with serving something everyone will love. It’s about settling in for those everyday moments that end up mattering most and savoring the taste of home.”

Unlike some other ready-to-bake items you might encounter at the grocery store, Magnolia Table stresses in its announcement that all of these are made with real ingredients like eggs, butter, brown sugar, bananas, and more.

Thanks to the new release, you can now prepare a batch of four cinnamon rolls in and out of the oven in just 25 minutes — simplifying a baked good that typically requires lengthy rise times and a lot of effort — before spreading cream cheese icing on top.

The brand’s Silo Cookies are also included, a customer favorite at Gaines’ bakery, Silos Baking Co., in Waco, Texas. Just like the Classic Sugar Cookies and Chocolate Chip Cookies released alongside them, these treats come with a dozen cookies per package.

“Our Silo Cookies bring together the best of many worlds: rich peanut butter chips and sweet chocolate chips melt into warm oats, while crunchy walnuts add a satisfying crunch,” the brand’s statement explains. Thanks to the new release, you can now enjoy these signature treats from the comfort of your own home, without lifting a finger or booking a flight to Texas.

In search of something that works for breakfast, dessert, or an afternoon snack? Gaines’ After School Banana Bread uses brown sugar and a touch of salt, and it’s described as the perfect balance between “irresistibly dense and melt-in-your-mouth delicious.”

To start enjoying batches of these comforting baked goods at home, you can now buy Magnolia Table’s new frozen items at Target stores nationwide, on Target.com, or at Magnolia Table in Waco.