KRATOS and REBEL Set to Lead South Africa’s Booming Nicotine Pouch Market

New performance-driven brand KRATOS launches in September 2025, building on REBEL’s global dominance

South Africa – August 15, 2025 – Tobacco International Inc., a global leader in tobacco-free nicotine products, announces the September 2025 launch of KRATOS, a performance-driven nicotine and energy pouch brand, in South Africa. This move further strengthens the company’s worldwide presence alongside REBEL, its award-winning flagship brand.

The global nicotine pouch market, valued at $6.6 billion USD in 2023, is projected to reach $27.4 billion USD by 2032, fueled by the rising demand for smoke-free alternatives. In South Africa, higher vape taxes have aligned e-cigarette costs with traditional cigarettes, pushing consumers toward affordable, discreet, and tax-friendly nicotine pouches. Search data shows a 253% surge in Google searches for “nicotine pouches” in South Africa over the last two years — proof of surging demand.

KRATOS: Redefining Performance in Nicotine and Energy Pouches

KRATOS launches with 10 nicotine pouch flavors—Storm Mint Ice, Mint Fresh Ice, Shady Peppermint Ice, Grape Ice, Blue Raspberry, Cherry Cola, Mango, Strawberry, Cherry, and Kiwi—and 6 nicotine-free energy pouch flavors—Tropical, Watermelon Ice, Strawberry Ice, Mango, Energy Drink, and Double Mint Ice. Fortified with Vitamin C, sugar-free, and built for focus and endurance, KRATOS is designed for athletes, gamers, professionals, and creators who live at full intensity.

“South Africa is one of the most exciting growth opportunities in the world for nicotine pouches,” said a Tobacco International Inc. spokesperson. “With REBEL already established as a global force, KRATOS introduces a next-generation lifestyle brand that blends bold flavors, premium quality, and a performance-driven identity that today’s consumers demand.”

REBEL: A Global Powerhouse in Nicotine Pouches

REBEL, distributed in over 50 countries, has become synonymous with premium all-white pouches and bold, uncompromising flavors. The brand’s products are widely available through convenience stores, petrol stations, airports, and global e-commerce leaders such as Snusme.com, PouchDaddy.com, and EuroPouches.com.

Expanding Global Distribution

Tobacco International Inc. has secured major distribution partnerships across multiple continents while keeping all manufacturing centralized in Poland to ensure the highest quality standards:

• Middle East – In partnership with EPI Holding, REBEL dominates the market with nationwide retail penetration.

• Egypt – Expanding into airports, duty-free, and retail outlets through strong local partners.

• Europe – Collaborations with EuroPouches.com and leading wholesalers ensure deep market reach.

• Armenia – Growing distribution networks secure a vital hub for regional expansion.

• South Africa – Distribution plans are underway as the country prepares for the launch of KRATOS and expansion of REBEL.

With consumer demand accelerating, KRATOS and REBEL are positioned to dominate by offering innovative, high-quality, and lifestyle-driven alternatives to traditional nicotine products. Their combined focus on performance, affordability, and discreet use reflects evolving consumer habits and a global shift toward smoke-free living.

About Tobacco International Inc.

Tobacco International Inc. is a global leader in tobacco-free nicotine and functional energy products. Its portfolio includes REBEL, named the World’s Best Nicotine Pouch Brand in 2025, and KRATOS, a lifestyle-driven brand launching globally in 2025.

Call to Action

Discover KRATOS and REBEL nicotine pouches at select retailers and online platforms starting September 2025.

Visit www.tiglobe.com for more information or follow @kratos.pouches, @kratos.global, and @rebel.snus on Instagram for updates.

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